Our Story

We elevate the ritual of food. Our products work on a dish or work as a dish to create an enhanced dining experience that elevates your mood.

We’re pioneers in the hemp industry and veterans in the food industry who joined forces to serve you flavorful and effective CBD-infused products. Our motto is chef’s crafted – lab formulated. Our food is prepared with care. We apply regenerative agricultural practices and grow hemp in our USDA Organic and GAP certified Colorado farm. We source ingredients from US suppliers to support local businesses and produce in best-in-class cGMP facilities. We strive to pack and deliver our products in the most sustainable way. Enjoy alone or with others.

You’ll taste the difference, it’s Potent.

Our Mothership

Potent’s first seeds were sown in 2014. Exploring various turfs throughout 3 seasons, from Buffalo NY through Montana, Kansas, and Arizona, in 2017 we found our permanent home in a hidden magical valley near Hotchkiss, Colorado. We have been growing since.

Acquired by PSC Group, a Global Hempower house in 2018, we’ve grown from a farm to a vertically integrated business: growing, extracting, formulating, and producing natural finished products for many 3rd party brands, as well as for our Pet brand Tempo and Tails and our Chocolate Co-Brand MUZE CBD .

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. This product is not for use by or for sale to persons under the age of 18. This product should be used only as directed on the label. It should not be used if you are pregnant or nursing. Consult with a physician before use if you have a serious medical condition or use prescription medications. A doctor’s advice should be sought before using this and any supplemental dietary product.